Aesthetics and performance are nuances of responsible dyes
What is it?
g_pwdr® technology is a system for treating and dyeing fabrics and paper using "g upgraded recycled graphite" in an aqueous suspension. This innovative technology significantly reduces the environmental impact typically associated with dyeing processes, drastically lowering water consumption, chemical use, and CO₂ emissions.
How was it born and why?
g_pwdr® technology was born from the idea of recovering and re-innovating a dyeing technique already used in ancient Rome. By repurposing graphite—an inevitable byproduct of industrial production—we now offer a sustainable alternative to conventional chemical dyes. Since 2016, the driving question behind the development of this technology has been: “Is it possible to reinvent and industrialize the ancient technique used by the Romans to dye their garments?” g_pwdr® technology is the answer: A compound that, when applied to fabrics and paper, creates unique shades of gray, thanks to the lamellar structure of graphite. A particularly soft texture due to the lubricating properties of its particles. A high degree of UV resistance, thanks to its reflective properties. The first product to use this technology was Wrad Graphi-Tee, an organic cotton t-shirt dyed with g_pwdr® technology, which won the Red Dot Design Award in 2017.
What is it for?
• To treat and dye fabrics and paper.
• To provide fabrics and paper with the ability to filter UV rays (offering protection up to >50).
• To enhance the softness of fabrics and paper, thanks to the lubricating properties of graphite.
• To achieve various shades of matte and iridescent gray, due to the lamellar structure of graphite.
• To recover tons of a valuable material that would otherwise be dispersed into the environment.