Aesthetics and performance are nuances of responsible dyes
What is it?
Dyeing system that uses “g upgraded recycled graphite” in aqueous suspension to dye fabrics and paper.
It is the compound at the base of the “g_pwdr technology” dyeing technology. Co-developed by Alisea with Wrad and ItalDenim, it reduces the environmental impact linked to the production of denim in the dyeing phase in terms of water consumption, CO2 emissions and use of chemicals. The g_jacket product, dyed with g_pwdr, received the Honorable Mention Compasso d’Oro ADI while Graphi-Tee, dyed with the same technology, won the Red Dot Design Award.
How was it born and why?
g_pwdr® is an innovation inspired by tradition. It was born from the idea of recovering and updating a dyeing technique used by the ancient Romans to enhance waste graphite and offer an alternative to chemical dyes.
We asked ourselves: is it possible that the compound we developed could become the raw material of a new circular supply chain capable of offering the fashion industry an alternative to traditional chemical dyes and the tech-wear industry an upcycling solution for its waste? g_pwdr® is the answer: a pigment – from which a technology was derived – that gives fabrics a unique shade of grey and a particularly soft hand thanks to the natural lubricating qualities of graphite.
What is it for?
• To dye fabrics and paper.
• To reduce the risks associated with prolonged exposure of our skin to harmful chemical dyes.
• To make fabrics capable of filtering UV rays.
• To make the hand of the fabric softer thanks to the lubricating quality of graphite.
• To conduct electricity and heat because the structure of graphite is distributed uniformly in the fabrics allowing the passage of energy.
• To obtain a unique color.